In-House Forum - About
For senior marketing & media professionals that lead or are involved in Media In-housing for their organization
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This 90min In-House Forum brings together a panel of experienced industry specialists for an interactive dialogue on Programmatic In-Housing.
Learn from the different case-studies that will be shared by FrieslandCampina, Intel & Kimberly-Clark and gain more perspective on:
- rationale: making the case for in-housing programmatic
- roles & responsibilities: what’s been brought in-house and what remains with external partners (if at all)
- resourcing: from recruitment to retention and reskilling
- KPIs: what does success look like?
- timeframe & process: short, mid and long-term milestones along the journey
- challenges: roadblocks and how to get around them
This session includes 45min of round-table discussion and the opportunity for participants to ‘Ask-The-Experts’ in-depth questions on the topic.
Date: 9 December
Time: 4:00 - 5:30 PM CST/HK/SG | 5:00 - 6:30 PM JP | 9:00 - 10:30 AM CET
This meeting is for WFA members only.