Spotlight: Digital media and the demise of identity - About
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it increasingly hard to track consumers across digital media.
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Few people are as close to the issues as Ari Paparo, current CEO at Beeswax and former product leader at DoubleClick, Google and Appnexus.
Join this discussion between Ari and Gerry D’Angelo, VP Global Media at P&G to consider what the collective crunch in identity issues mean for global advertisers this year and how you can react.
Please find the recording here.
