In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Topic: Designing the ideal media organisation

During this meeting WFA and Ebiquity will share the results from a new report looking at how the media function is staffed and managed globally.

This will be followed by Mars presenting on their global media org structure, with a focus on how the organisation is seeking to address gaps in global media capability.

We will then break up into 3 groups to discuss one of the three different discussion themes relevant to common structural issues faced by the global client-side media department: 

1. Media vs Creative
2. Brand vs eCommerce
3. Insource vs Outsource

The full agenda can be found here.

10am New York | 3pm London | Other time zones

This Forum is for WFA Members only.