About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. ePrivacy task force Remote

    04 Mar 2021

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  2. CMO Forum Remote

    09 Mar 2021

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  3. Agency Management Forum

    10 Mar 2021

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  4. Digital Governance Exchange (DGX) Remote

    11 Mar 2021

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  5. #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world? Remote

    18 Mar 2021

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