About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Remote Workshop: Preparing for Digital Media’s Privacy-first Future: The Evolution of Data-Driven Marketing (Session 1) Remote

    20 Aug 2021

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  2. Remote Workshop: Preparing for Digital Media’s Privacy-first Future: Developing and Deploying Your Strategy (Session 2) Remote

    27 Aug 2021

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  3. Remote Workshop: Preparing for Digital Media’s Privacy-first Future: Developing and Deploying Your Strategy (Session 3) Remote

    03 Sep 2021

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  4. CMO Forum Remote

    08 Sep 2021

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  5. Digital Governance Exchange (DGX) Remote

    09 Sep 2021

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