About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Agency Management Forum

    19 May 2021

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  2. Responsible Advertising and Children (RAC) Remote

    19 May 2021

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  3. Media Forum China Remote

    20 May 2021

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  4. NAC EU session: Digital Services Act and Digital Markets Act Remote

    20 May 2021

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  5. Digital Governance Exchange (DGX) Remote

    27 May 2021

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