About Policy Action Group (PAG)

Policy Action Group (PAG) - About

For senior European public/government affairs professionals and national advertiser associations


The Policy Action Group (PAG) brings together senior representatives from national advertiser associations and WFA corporate members working on public policy issues related to marketing communications.

Through PAG, WFA engages directly with top-level decision makers and drives advocacy programmes on issues that affect marketers’ operations.

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Upcoming events

  1. Media Forum Remote

    27 Oct 2021

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  2. October 2021 GARM Community Call

    28 Oct 2021

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  3. Webinar: IFBA’s Enhanced Responsible Marketing Policy Remote

    10 Nov 2021

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  4. Responsible Advertising and Children (RAC) Remote

    15 Nov 2021

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  5. CMO Forum Remote

    16 Nov 2021

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