About Agency Management Forum

Agency Management Forum - About

Meeting for global/regional agency management leaders and specialists


WFA’s Agency Management Forum gives peers the chance to come together to tackle common agency management challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Wednesday, 19 May 2021 from 13:00 to 14:30 (London)

Transforming your agency model | Vol.2

In 2021, marketers are faced with enormous challenges. As well as the usual pillars of effectiveness, consistency and efficiency, Marketing is embracing its role in driving diversity, inclusion and sustainability. The question of how to do this with partners that have faced years of margin decline (even pre-pandemic) can be overwhelming.

This meeting will include:

  • Inspiration from The Observatory International on trends in agency rosters
  • Three peer-to-peer roundtables on (1) building agility into your roster, (2) creating a more inclusive and sustainable roster (for all partners) and (3) optimising models for creativity

The full agenda can be found here.

This Chatham House session will not be recorded but will work within the framework of our competition law compliance policy.

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