Remote Workshop: Preparing for Digital Media’s Privacy-first Future: The Evolution of Data-Driven Marketing (Session 1) - About
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.
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In the first, foundational session of this three-workshop series, we:
· examine the regulatory and consumer pressures facing advertisers and highlight emerging trends post-COVID
· deep-dive into the automated flows across programmatic buying and selling to understand the layers, players and processes of targeted campaigns
· go into the detail of how data is captured, managed, used and -potentially- abused
· identify some of the alternatives to third-party cookies
The detailed agenda can be downloaded here.
Workshop partners include WFA Strategic Partner Global Data Bank
Time: 7:30AM-9:00AM IST | 10:00-11:30AM CST/SGT | 11:00AM-12:30 PM JST
Attendees: This workshop series has been developed to support WFA members with responsibilities relating to or who have a keen interest in data-driven marketing & privacy. We strongly encourage WFA members across Marketing, Media, Digital, Procurement, Public Affairs, Governance and Legal with to participate as cross-functional teams who will benefit from the knowledge and peer-exchange and continue the conversations internally. There is no limit to the number of participants per member who can attend.
All presentations will be recorded. Chatham House rules will apply to all round-table discussions and break-outs – these will not be recorded but will work within the framework of our competition law compliance policy.
This meeting is for WFA members only.