About Remote Workshop: Preparing for Digital Media’s Privacy-first Future: Developing and Deploying Your Strategy (Session 2)

Remote Workshop: Preparing for Digital Media’s Privacy-first Future: Developing and Deploying Your Strategy (Session 2) - About

The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted.

Friday, 27 August 2021 from 02:00 to 03:30 (CEST)

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In the second session of this three-workshop series, we look internally at:

  • how brands can craft a roadmap for a privacy-first future
  • what are the processes and people required to make it happen
  • case-studies from WFA members who have begun the process, including a case-study from GSK

The detailed agenda will be confirmed shortly. The workshop will feature informative presentations as well break-out discussions.

Workshop partners include WFA Strategic Partner Global Data Bank

Duration: 90min

Time: 7:30AM-9:00AM IST | 10:00-11:30AM CST/SGT | 11:00AM-12:30 PM JST

Attendees:  This workshop series has been developed to support WFA members with responsibilities relating to or who have a keen interest in data-driven marketing & privacy. We strongly encourage WFA members across Marketing, Media, Digital, Procurement, Public Affairs, Governance and Legal with to participate as cross-functional teams who will benefit from the knowledge and peer-exchange and continue the conversations internally. There is no limit to the number of participants per member who can attend.

All presentations will be recorded. Chatham House rules will apply to all round-table discussions and break-outs – these will not be recorded but will work within the framework of our competition law compliance policy.

This meeting is for WFA members only.

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