Spotlight: Eye on China - About
For Senior marketers and leaders.
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Join WFA Asia VP & Unilever VP–Global Media, David Porter for a fireside chat where he speaks with the inimitable Bessie Lee, former CEO of WPP China and current Founder and CEO of Withinlink, a China-based startup incubator and early- stage venture fund focused on marketing technology that supports China’s media communications industry for her thoughts on:
- China at the Forefront: How China is leading the way when it comes to Marketing and Advertising innovation and inspiration
- Not just eCommerce & Super Apps: How Tech is shaping every aspect of the marketing value chain including R&D
- The China Advantage: How Chinese Brands are breaking through to global markets and how foreign brands can make an impact / compete in the local market
- Post-COVID Learnings / Observations: What’s been the most noticeable impact on Marketing & Advertising in this new norm?
- Crystal-ball Gazing: What does the future look like?
Session Details
Duration: 60min
Time: 10:00-11:00AM CEST | 4:00-5:00PM CST/SGT | 5:00-6:00PM JST | Other time zones
This session is open to all members and NAC members.