About Sourcing Forum

Sourcing Forum - About

Boasting over a 1400 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.


This is the annual ANA Advertising Financial Management Committee and WFA Sourcing Forum back-to-back meeting. This year, sessions will take place (remotely) on:

  • December 9th for WFA Sourcing Forum focussing on Global Production – register here
  • December 15th for the ANA AFM Committee focussing on Supplier Diversity – details & registrations link here.

These sessions will give global and regional marketing procurement practitioners the chance to come together to tackle common challenges and identify potential solutions, in a ‘warts-an-all’ format under the Chatham House Rule. Limited to 3 peers per WFA member company.

Topics on the WFA agenda likely to include:

  • Global production operating models
  • Content at scale & creative automation  
  • Sustainability in global production (People/Planet)

 7.30am LA | 10.30am New York | 3.30pm London | Other time zones

 Please email Laura l.forcetti@wfanet.org if you have any questions.

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