About Spotlight: Reversing the decline in advertising effectiveness

Spotlight: Reversing the decline in advertising effectiveness - About

Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.


If his previous book, Lemon, was the diagnosis, this is the course of treatment - an exploration of how to make great, vivid, human work in a world that's turning dangerously inward.

Peter Field calls Orlando's new book "the playbook for rebuilding the effectiveness that advertising has lost over the last decade". Rory Sutherland describes it as “ground-breaking".

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    24 May 2022

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