About Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

Spotlight: The Media Shift - Anticipating the Media World of Tomorrow - About

The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.


With the use of research from the Singularity University, Mark Holden (Worldwide CSO at PHD), will peer into the future and help us understand how media communication functions (from social media management, audience creation through to advanced analytics) are changing over time. The result, 15 brand-new functions that we may need to start hiring sooner or later.

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