Spotlight: Social Commerce: Taking the high street to the social feed - About
How do you take High Street to the Social Feed?
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Join us for a packed agenda as we take a deep dive with our panel of industry experts on:
The Context for Change and the Shift to Social Commerce
Josh Gallagher, COO, MediaCom APAC & Zeljana Unkovich, Strategy Director, MediaCom APAC unpack the ‘whys and whens’ of Social Commerce
Social channels, platforms and formats that enable seamless purchase in one ecosystem
John Cole, Head of Biddable Social, GroupM APAC moderates a panel discussion between
- Ee Mun Lim, Regional Solutions Partner, Meta
- Donald Aditya, Regional Partnerships Lead, TikTok (he also leads key accounts for Shops)
- Jennifer Marquet Beraud, eCommerce Lead, GroupM Services Indonesia
The Roadmap for Change Presentation
Josh Gallagher shares 9 Key Steps in a Social Commerce Maturity Map and what Good, Better and Brilliant looks like
This webinar has ended. WFA members can view the recording here.