In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

Better Together: How to close the loop between media & creative

Driving media and creative closer together is a common priority for members, but we know it’s rarely straight-forward, especially for global teams. Adam Wright (Head of Digital, Nivea) along with guest: Tom Ollerton (Founder of Automated Creative) to share a case study outlining how they’ve ‘closed the loop’ through a new approach to creative experimentation, resulting in a demonstrable improvement in media effectiveness for Nivea.

Click here for the full agenda.

This meeting was moved from 13 to 20 Oct 2022.

9:00am New York | 2:00pm London | Other timezones