Media Forum APAC - About
For Senior Media Leaders and Marketers responsible for marketing investment
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Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce
Highlights from WFA Global Study on eCommerce & MarketingNick Broomfield, Global Director & Client Partner – Transformation Consulting, Dentsu International, shares highlights from the WFA research on eCommerce & Marketing, with advice and recommendations on Brands might accelerate their current eCommerce offering.
Supercharge your eCommerce CampaignsFollowing on from the WFA Spotlight on Social Commerce, Josh Gallagher, COO MediaCom APAC talks about what a strong campaign looks like, from planning to execution and attribution to drive connectivity in commerce, as well as the SEA-specific nuances around regional marketplaces and fast commerce.
Member Sharing & Round Table DiscussionWFA member Hewlett Packard will share more about the approach taken towards managing media investment across brand stores and partner marketplaces, as well as the performance environment required to drive growth. This will be followed by a round-table discussion with all participants.
23 June 4 - 5:30 PM Singapore | 5 - 6:30 PM Japan | 10 - 11:30 AM Brussels | Other timezone
WFA members can download the detailed agenda here.
WFA Forums give our members the opportunity to come together with their peers to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule.
This is an invitation-only event with no agencies, consultants nor platforms, just global/regional marketing media leaders sharing with, and learning from, their peers.