About Spotlight: Go faster with less

Spotlight: Go faster with less - About

Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts efficiency, quality, and results.

When we talk about transforming global content operations, the sheer scale of the idea may feel overwhelming. It’s not an easy ask. But it can be broken down into manageable goals that focus on reducing waste, uniting teams, and increasing efficiency. Bottom line: better results can be achieved even in the face of deep pressure.

Join this 60-minute webinar with WFA’s strategic partner for content, Brilliant Noise, and hear stories of pragmatic, nimble responses to marketing operations challenges at brands including adidas, BMW, and American Express.

You’ll learn how to:
• Speed up content operations and find inefficiencies that can unlock budget and resources for innovation and working media;
• Use the power of rapid test-and-learn experiments to energise teams and understand what works fast – such as atomic content;
• Achieve savings and sustainability goals with quicker, more effective content production.

Guest speaker: CEO of Brilliant Noise, Antony Mayfield.

WFA members can watch the recording of this webinar here


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Upcoming events

  1. Spotlight: How do you translate happiness into brand success? Remote

    05 Oct 2022

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  2. 2022 LATAM Regional Meeting

    Santiago Chile

    12 Oct 2022

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  3. Media Forum Remote

    13 Oct 2022

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  4. WFA Executive Committee Meeting

    New York United States

    18 Oct 2022

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  5. Spotlight: An update on Google’s Privacy Sandbox Remote

    18 Oct 2022

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