Spotlight: Putting attention to work - About
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift towards this from other metrics such as viewability as a key indicator for success.
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Understanding the reality of attention to advertising has significant implications for objective setting, media planning, creative development, and campaign measurement.
In this session, Mike Follett, co-founder and CEO of attention technology provider, Lumen, will talk through some recent insights into how attention data can reduce media costs while improving brand and performance outcomes.
11 AM New York | 4 PM London | Other timezones
This webinar is for WFA members and members of WFA national advertiser associations only.