About Spotlight: Putting attention to work

Spotlight: Putting attention to work - About

One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift towards this from other metrics such as viewability as a key indicator for success.

Understanding the reality of attention to advertising has significant implications for objective setting, media planning, creative development, and campaign measurement.

In this session, Mike Follett, co-founder and CEO of attention technology provider, Lumen, will talk through some recent insights into how attention data can reduce media costs while improving brand and performance outcomes.

11 AM New York | 4 PM London | Other timezones

This webinar is for WFA members and members of WFA national advertiser associations only.


Sorry, the registration period is over.

Contact us

For more information or questions, please contact us

Upcoming events

  1. External event: MAD//Masters Agencies & Partners

    London United Kingdom

    16 Nov 2022

    Show more
  2. ICAS-WFA Webinar: Food Marketing & Children. What next for advertising self-regulation? Remote

    28 Nov 2022

    Show more
  3. Spotlight: What makes clients attractive to agencies? Remote

    29 Nov 2022

    Show more
  4. Spotlight: Inflation equals innovation Remote

    30 Nov 2022

    Show more
  5. Webinar: Understanding data ethics in practice Remote

    30 Nov 2022

    Show more