Sometimes you could be forgiven for thinking marketers come from another planet.

In their efforts to stand out from the crowd, they can stretch facts, bend the truth and/or come across as simply tone deaf.

With environmental sustainability high on the consumer agenda, brands have been increasingly accused of greenwashing.

And the backlash against greenwash has led many brands to 'greenhush' and stay quiet about their efforts.

This interactive session will explore the thin line between getting it right and wrong and try and offer some serious perspectives for how brand marketers can get it right.

With help from our panel of experts, real-life case studies, lots of audience participation and a stand-up comedian, we hope to uncover a few lessons that will help ensure that we as marketers have our feet firmly on Planet Earth. And that our environmental efforts to help save it properly resonate with consumers.

Venue: Jolly Joker

Click here for the agenda.

For more information on Global Marketer Week: wfanet.org/gmw