About Marketing Capability Forum

Marketing Capability Forum - About

For senior marketers that lead or are involved in the capability building of their marketing teams

WFA’s Marketing Capability Forum gives peers the chance to come together to tackle common marketing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Topic: Digital upskilling

During this meeting WFA will present the highlights from the benchmark on investment levels among th membership.

This is followed by Jane Bamber (Consumer Planning and Brand Development Director at Diageo) who will share how Diageo reimagined its brand building capability programme.

We will then enter into a roundtable where members will have the chance to share about their own journeys and discuss solutions to common problems.

Click here for the full agenda.

12 -13:30pm (NY) | 4pm-5:30pm (London) | Other timezones

For WFA members only. Limited to 2 peers per WFA member company.


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