About Green Claims in Advertising Task Force

Green Claims in Advertising Task Force - About

WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on greenwashing and the upcoming EU proposal on the substantiation of green claims.


On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list.

Join us for this fourth Green Claims in Advertising Task Force meeting, where we will hold discussions on the following:

This meeting is open to WFA members only.

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Contact us

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Upcoming events

  1. External event: MAD//Masters Agencies & Partners

    London United Kingdom

    16 Nov 2022

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  2. Transparency in Political Advertising (TPA) Task Force Remote

    06 Dec 2022

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  3. Media Forum - Developing a Successful ESG Media Strategy (D&I Focus) Remote

    07 Dec 2022

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  4. Digital Governance Exchange (DGX) Remote

    08 Dec 2022

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  5. Green Claims in Advertising Task Force Remote

    08 Dec 2022

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