Topics to be covered such as:

• Importance of establishing long-term effectiveness metrics/models in times of recession
• Defending media budgets
• Media effectiveness

Wednesday, 1 February 2023
5 PM Singapore | 6 PM Japan | 10 AM Brussels | Other timezone

WFA Forums give our members the opportunity to come together with their peers to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule.

This session is for WFA members and Brand members of National Associations, no agencies, consultants nor platforms, just global/regional marketing media leaders sharing with, and learning from, their peers.