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Spotlight: Stronger relationships produce stronger results - the proof
Does the strength of relationship between marketer and agency correlate with effective work?
Speakers
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Amy Rodgers
Amy leads content for WARC Creative: WARC’s creative effectiveness content, rankings and benchmarking products. She has worked in the marketing industry for more than 10 years and her expertise lies within marketing effectiveness research, currently with a focus on producing content to help clients maximise the impact of their creative work. WARC is a leading resource for brands and agencies, who utilise its extensive archive of case studies, best practice, research and data to make their marketing more effective. -
David Tiltman
David leads global content operations for WARC, part of the Ascential Group. He joined WARC in 2010 and has built the content offering into the world’s leading information source on marketing effectiveness acrossStrategy, Creative, Media and Digital Commerce. David has been writing about media and marketing for nearly two decades, including two years in Hong Kong as Managing Editor of Haymarket’s Media magazine (now Campaign Asia). -
Kim Walker
Kim enjoyed a successful 30-year career in advertising, holding senior positions in Singapore, Hong Kong, New York, and Tokyo, including Chief Operating Officer for Carat Asia Pacific, President Isobar APAC and Regional CEO for M&C Saatchi. Kim's first startup venture was awarded Media Innovator of the Year by AdAge Global. It was during this time that unaddressed challenges and opportunities in the working relationship between agencies and clients led to a solution to help both parties improve and grow together. That thinking resulted in the birth of Aprais, more than 20 years ago.
