WFA Forum Connect - Schedule
Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.
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Schedule of WFA Forum Connect
| On Wednesday 5 July: | |
| 8:30 - 9:00 | Registration & Welcome Coffee |
| 9:00 - 10:45 | Welcome provocation! |
| 10:45 - 15:00 | Marketing Forum |
| Sourcing Forum | |
| Media Forum | |
| 15:00 - 17:00 | Collective solutions |
| 18:00 - 21:00 | After event networking drinks |
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From 8:30 to 9:00
Registration & Welcome Coffee
8:30 AM - 9:00 AM Singapore time
Registrations and welcome coffee
Jubilee Ballroom, Raffles Hotel Singapore
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From 9:00 to 10:45
Welcome provocation!
9:00 AM Singapore timeJubilee Ballroom, Raffles Hotel SingaporeWelcome from Stephan Loerke ( WFA)
Raja Rajamannar (CMO & CCO, Mastercard) to discuss on the confluence of Marketing Effectiveness and Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.10:00 AM Singapore timeJubilee Ballroom, Raffles Hotel Singapore
Guest: Byron Sharp (Professor of Marketing Science and Director of theEhrenberg Bass Institute) will share his perspective on the state of marketingeffectiveness and how marketers might better mobilise for positive change. -
From 10:45 to 15:00
Marketing Forum
10:45 AM Singapore timeCasuarina Suite, Raffles Hotel SingaporeDeveloping a culture of marketing effectivenessPaddy Rangappa (Pizza Hut) and Julie Nestor (Executive Vice President, Mastercard) will share and discuss on their own approaches to imbedding a culture of marketing effectivenessLeadership round tables will then address the stimulus and provocation outlined by Byron Sharp with a view to understanding how best marketing leadership can contribute towards a more aligned, integrated and joined up approach to marketing effectiveness12:30 PM Singaopre timeLeadership Lunch1:30 PM Singapore timeGlobal marketing effectiveness models and metricsVijay Raj (Executive Vice President CMI at Unilever) will share and discuss t hesteps he has taken towards an aligned approach to measuring and improving marketing effectiveness, in terms of model(s) and shared goalsThe leadership round table discussions will delve into the most effective ways to promote the adoption of a harmonized approach to effectiveness models and metrics -
From 10:45 to 15:00
Sourcing Forum
10:45 AM Singapore time
East India Room, Raffles Hotel Singapore
Sourcing marketing effectiveness team structure, data and metrics
Kenneth Tan, Global Marketing Procurement Category Manager, Zespri Chrissy Zhou, Senior Director, Global Media Sourcing AMEA M&S Sourcing, Mondelēz, will provide stimulus for our workshops with examples of initiatives they led towards supporting and driving marketing effectiveness incl removing sourcing silos between categories or using forward facing and accurate data, balancing short and long term sourcing approaches12:30 PM Singapore timeLeadership Lunch1:30 PM Singapore TimeDeveloping a culture of marketing effectivenessTBC will share their journey to imbed a culture of marketing effectiveness andfuel for growth, hand in hand with other relevant business stakeholdersFollowed by a working session considering how marketing procurement canensure they work collaboratively with other functions across their organisation toimbed a culture of marketing effectiveness -
From 10:45 to 15:00
Media Forum
10:45 AM Singapore time
Jubilee Ballroom, Raffles Hotel SingaporeGlobal marketing effectiveness models and metricsTwo WFA Members, Tiffany Tang (Marketing Director for Reckitt across Malaysia,Singapore Vietnam and Komal Shukla (Global Lead Integrated ConsumerEngagement, Strat Planning Media Digital Excellence at Sanofi) will individuallyprovide stimulus for our workshops by sharing the steps they have taken towards an aligned approach to measuring and improving marketing effectiveness, in terms of model(s) and shared goals12:30 PM Singapore TimeLeadership Lunch1:30 PM Singapore TimeDeveloping a culture of marketing effectivenessSilas Lewis Meilus (Global Head of Media, Haleon and Asha Sekhar (Senior Director, Global Media at Coca Cola) will individually share how their organisation structures their measurement efforts internally and collaborates across departments, divisions, zones, and countries in order to achieve overall marketing effectivenessAll Media Forum members will then participate in a working session intended toconsider how they can ensure they work collaboratively with other functions across their organisation to imbed a culture of marketing effectiveness -
From 15:00 to 17:00
Collective solutions
3:00 PM - 4:00 PM Singapore Time
Jubilee Ballroom, Raffles Hotel SingaporeCollective solutions for better marketing effectivenessMatt Green (Director Global Media Services) will join representatives from each community to share on the solutions identified to realise shared ambitions with other functions The thinking from the day will inform frameworks for client side organisationsFollowed by closing drinks -
From 18:00 to 21:00
After event networking drinks
6:00 PM - 9:00 PM Singapore timeCe La Vi, Marina Bay SandsJoin us for post event drinks at CÉ LA VI, 1 Bayfront Avenue, Marina Bay Sands, Tower 3
