Going global and local: An update on the advertisers’ approach to cross-media measurement - About
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new cross-media measurement concept.
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Principally this has been through the production of open-source software code, available to anyone wishing to deploy our pioneering new approach to measurement.
ANA and ISBA (Origin) are taking the lead, with exciting local pilots running concurrently, both based on the foundational ‘common components’ being developed by Halo.
Join these two update sessions on 19th and 20th April as we deep dive into the tech and hear about the local pilot programmes building full solutions on top.
See the agenda for the two sessions here.
Session 1: Halo a unique tech approach & collaboration
Wed 19 Apr: 10:30am - 12pm EST | 3:30pm - 5pm BST | 4:30pm - 6pm CEST
Session 2: A locally owned but global framework
Thu 20 Apr: 10:30am - 12pm EST | 3:30pm - 5pm BST | 4:30pm 6pm CEST