Media Forum - About
Meeting for global/regional media directors or similar
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In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.
This meeting will take on the 8th of June 2023 from 3:00pm CET - 4:30pm CET and will be a remote media forum.
This session will focus on Retail Media where Karthik Perumal (Global Media Director, Unilever) will share a broad view of the retail media ecosystem with a focus on the key players whilst also outlining Unilever’s perspective on the challenges and the opportunities the industry faces in this rapidly growing environment. Catherine Lautier (VP, Global Head of Media & Integrated Brand Communication, Danone) will then share how Danone is using retail media, focusing on the benefits it provides, internal budget management and ways of working and buying routes and formats. Catherine will also look to focus on any potential challenges her organisation has faced internally when implementing retail media into their plans and how they have tackled those challenges.
You can download the full agenda here
9:00am New York | 2:00pm London | Other timezones