In a ‘warts-and-all’ format under the Chatham House Rule, WFA’s Media Forum provides peers the chance to come together to discuss and tackle common media challenges and further our industry’s agenda.

In this session we will look to hear from Gerhard Louw (Global Head of Media, Lindt & Sprüngli) on their Global Learning Agenda, Matthias Haurand, (Global Media Director, Essity) on Essity’s Data-Driven Media Model to Supercharge Effectiveness and Thomas Heilskov (Global Head of The Barn, Arla Foods) and Kasper Bo (Global Head of Media, The Barn, Arla Foods) on how Arla has developed its in-house agency “The Barn”.

This session will also include round-table discussions. Click here for the full agenda.

This meeting will take place in-person on the 19^th of October 2023 from 9:00am CET - 3:30pm CET and will be a face-to-face Media Forum.

We are kindly hosted by Lindt & Sprüngli (Seestrasse 204, 8802 Kilchberg, Switzerland), who have also invited us for a guided tour of the Lindt Home of Chocolate Museum from 4:00pm CET – 5:00pm CET.