WFA Webinar: Navigating the Pixel Pressure - About
Over recent months there has been mounting pressure on the use of tracking pixels and 3rd party tags for behavioural advertising over privacy concerns. Enforcement action has demonstrated the growing scrutiny over how this technology collects, shares and potentially leaks personal data with third parties, and how it fuels an advertising model based on the ‘intrusive’ monitoring of individuals.
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This webinar will take a look at how these developments could impact all brands, and what can be done to mitigate risk. We’ll be joined by marketing and data protection expert Stef Elliott, Managing Director, Six Serving Men.
If there are any specific questions you would like addressed during the session, don’t hesitate to send those to us ahead of the webinar so we can tailor the meeting according to your needs.