WFA’s Marketing Capability Forum gives peers the chance to come together to tackle common marketing challenges and identify potential solutions in a ‘warts and all’ format under the Chatham House Rule.

Topic: Capability impact measurement
In this remote session, marketing capability professionals will come together to discuss common challenges and potential solutions in the marketing excellence space, all under Chatham House Rule.

The focus of the meeting will be around measuring the impact of marketing capability investment, challenges that come along with the task of measuring, and ways to approach tracking change in marketer behaviour in response to new learnings. Speakers in this meeting include Capability Forum Chair Becky Verano, Global VP of Marketing Operations and Capabilities at Reckitt; Helen Cutmore, Global Marketing Capability Director at Bacardi, and WFA’s strategic partner Oxford.

Find the meeting overview here.

10am -11:30am (NY) | 2pm-3:30pm (London) | Other timezones

For WFA members only.