Boasting over a thousand marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

Topics on the agenda were:

• Global Marketing Sourcing Journey
• How can you measure the effectiveness of your marketing investments?
• Workshop: Measurement strategies
• Data governance & ethics: what role for procurement?

In the past the Sourcing Forum has been attended by several of our members, including AB Inbev, adidas, Arla Foods, Danone, Heineken, IKEA, Jacobs Douwe Egberts, L’Oréal, Mastercard, Mattel, Nestlé, The Coca Cola Company, Vodafone and Volvo.