Knowledge Spotlight: Agency Roster Modelling & Transformation - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This session has ended. click here for the recording and presentation deck
Focus of this session: Agency Roster Modelling & Transformation
Highlight considerations that help determine what’s the right agency roster for your business. Help you identify the pros and cons of different types of roster, including issues with your existing roster. Make the case for change and how to go about making it happen.
- Considerations that determine the right roster model for your business
- The impact of a poorly managed agency roster
- Types of agency model and the pros and cons of each
- Making it happen - stakeholder engagement and change management
Who this module is aimed at: Marketing and procurement professionals, mid-level managers.
Presenter: Rob Foster Observatory International Managing Partner, London
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
9:00 am Brussels | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
