Knowledge spotlight: Influencer marketing, where psychology meets digital marketing - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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The session has ended. WFA members can access the session materials here.
Focus of this session: Influencer marketing, where psychology meets digital marketing.
In the ever-evolving digital landscape, influencer marketing has emerged as one of the most popular and effective strategies for brands to engage with their target audience. This approach leverages the fascinating intersection of psychology and digital marketing.
As inherently social beings, we often seek guidance from others when forming our thoughts and actions. This phenomenon, known as social proof, highlights how our decisions gain credibility and validation through the behaviours of those around us. Influencer marketing taps into this psychological principle, making it a powerful tool for brands.
Join us as we discuss a wide range of essential topics when it comes to the science and power of influencer marketing 101. From strategy development and campaign execution to measurement and analytics, influencer selection, disclosure guidelines, and legal considerations.
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Duration: 60 minutes, including Q&A.
Presenter: Drew Collins, Head of Social and Influencer, Australia, Edelman
9:00 am Brussels | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, and will be available on WFA’s Knowledge Base.
