Knowledge Spotlight: Brands and Politics: Navigating culture and politics in a divided world - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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Focus of this session: The line between brands and the society they operate in has dissolved. Political pressure is inevitable and according to Edelman research 8 in 10 see brands as political.
Today, consumers are expressing their politics – and their power – through brand choices, contributing to a new normal that is opening brands up to exposure they cannot avoid.
This session will explore the intersection of culture and politics and how brands can prepare for, and navigate, politics in a divided world.
Who this module is aimed at: Marketing, media, policy, and procurement professionals from the WFA membership.
Duration: 60 minutes, including Q&A.
Presenters: Jennifer Giff, Senior Director, Issues & Crisis APAC, Edelman and Antoine Calendrier, VP, Corporate & Trust Services APAC, Edelman
8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.