Focus of this session: In Edelman’s 2024 Connected Crisis study, 8 in 10 executives said they are concerned about the negative impact disinformation could have on the reputation and ultimately the value of their business. Over a third said their company is not adequately prepared to anticipate, identify and manage these threats.

When left unchallenged, false narratives driven by malign actors can erode trust and damage brand equity. For those seeking to target your brand, bots, algorithmic manipulation and fake media are now the tools of the trade and generative AI lowers the barriers to entry for actors.

Join us for an introductory session which will discuss the concepts of mis and disinformation, give an overview of the risk landscape for brands and explore what they can do to protect themselves. The session will also include a review of pertinent case studies and key learnings for brands as well as an overview of Edelman’s own methodology for countering disinformation threats.

Who this module is aimed at: Marketing, media, policy, and procurement professionals from the WFA membership. 

Duration: 60 minutes, including Q&A.

Presenters: Jennifer Giff, Senior Director, Issues & Crisis APAC, Edelman and Antoine Calendrier, VP, Corporate & Trust Services APAC, Edelman

8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.