Knowledge Spotlight: Trends in the APAC New Business Landscape - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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Focus of this session: Trends in the APAC New Business Landscape
The agency landscape is about to undergo significant change in 2025. Omnicom's acquisition of IPG will impact holding companies, networks, and independent agencies, and redefine where leading creative and media thinking and technology sit within the marketing ecosystem. In this session, R3 will review new business trends in 2024 across the Asia Pacific region and share 5 things marketers can do to respond to shifts in agency ownership and capabilities.
Who this module is aimed at: Marketing, media, policy, and procurement professionals from the WFA membership.
Duration: 60 minutes, including Q&A.
Presenters: Seema Punwani, Partner, R3
8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
