As we enter 2025, the marketing landscape continues its rapid evolution, becoming more data-driven than ever. With digital media dominating, every consumer interaction leaves a data footprint, offering brands real-time perspectives to refine media buying. Success now requires marketers to not only connect with humans but also master the algorithms shaping their decisions.

 Brainlabs, a global digital-first media agency and our guests for this session, will take participants through their approach to the buying journey, tapping into real behavioural signals to determine where and how to make the biggest impact.

 The session will cover:

• Decoding buyer intent: how digital signals reveal evolving consumer behaviours;
• Generational shifts in media consumption and decision-making among Business Decision Makers (BDMs);
• More effective strategies and examples of platforms for B2B influencer marketing;
• Measuring outcomes and modelling effectiveness.

Speakers: Penelope Siraj (Senior Partner, Planning) and Chloe North (Influencer Director), Brainlabs

Duration: 60 minutes, including Q&A.

8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that this session is hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.