Sourcing Forum - About
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Topic: GenAI in Marketing Procurement
This session will give WFA peers the chance to come together to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule. This is an invitation-only event with no agencies, consultants nor platforms, just global marketing sourcing leaders sharing with, and learning from, their peers.
A recent WFA survey found that only 24% of WFA members currently use GenAI for marketing procurement purposes, while 65% are keen to explore its potential. This session is designed as a WFA member-only knowledge exchange, focusing on the current and prospective use of AI in marketing procurement.
9:00 – 10:30 AM London | 5:00 - 6:30 PM Singapore | Other timezones
Chatham House / not recording. Only for WFA members.
