WFA Webinar: The new frontier for ad fraud - About
Helping marketers understand the key macro issues impacting the industry.
Share this post
In our 2017 guide, WFA predicted that ad fraud could be worth well in excess of $50bn by 2025. As clients have strengthened their ad verification solutions we’ve seen ad fraud move down the marketer priority list.
But it hasn’t gone away and the problem is not fixed, as demonstrated by the recent discovery of ‘3ve’, one of the largest and most sophisticated ad fraud operations seen.
During this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, explores where ad fraud is most pernicious today. We also look at how clients can better safeguard themselves and better identify the limitations of their counter ad fraud solutions.