Content & Innovation
Content & Innovation - Highlights
Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
Webinar: How advertising lost sight of creativity and what to do about it
Benchmark: Creative agencies in EMEA and APAC
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
WFA launches Global Sourcing Board
Content & Innovation
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Gender & diversityCreativityThe big questions this year, answered by LIONS Live
Read more about "The big questions this year, answered by LIONS Live"In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
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ProductionCreativityMarketing procurementWebinar: An introduction to the offshore market for creative production
Read more about "Webinar: An introduction to the offshore market for creative production"This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
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ChannelsProductionCreativityConsumer insightMarketing effectivenessWebinar: How advertising lost sight of creativity and what to do about it
Read more about "Webinar: How advertising lost sight of creativity and what to do about it"System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
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Agency evaluation & performanceAgency rostersCreativityBenchmark: Creative agencies in EMEA and APAC
Read more about "Benchmark: Creative agencies in EMEA and APAC"This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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ChannelsGamingWebinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
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VoiceOrganisation & structureVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
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GamingVideo gaming: Why it matters to non-endemic brand owners
Read more about "Video gaming: Why it matters to non-endemic brand owners"We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
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CreativityWebinar: Contagious presents Cannes Deconstructed 2019
Read more about "Webinar: Contagious presents Cannes Deconstructed 2019"Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
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ChannelsGamingIntegrated marketingDigital transformationGaming Demystified: Unlocking brand growth opportunities in video gaming
Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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Voice
Voice Commerce Research
Read more about "Voice Commerce Research"New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
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Agency evaluation & performanceAgency managementContent marketingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
Upcoming events
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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Marketers may have moved on from the stereotype of the spotty teenager, but outdated beliefs about gamers mean brands are missing out on a huge opportunity
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Una sesión de una hora dedicada a la seguridad de la marca y el papel que puede desempeñar la Alianza Global para Medios Responsables. Con Luis Di Como, vicepresidente ejecutivo, Medios Globales, Unilever, y Rob Rakowitz, Initiative Lead de la GARM. Contaremos también con la presencia del CEO de la WFA, Stephan Loerke.
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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