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I subscribeSeven of WFA’s strategic partners reflect on what will define marketing for the year…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
Reversing the decline in creative communications effectiveness
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Meeting for global/regional media and/or sourcing directors or similar
Join us for this one-hour webinar to unpack recent privacy and digital policy developments in the UK impacting advertising.
Open to all GARM members
Does the strength of relationship between marketer and agency correlate with effective work?
How sonic branding differentiates your brand and create a more meaningful connection with your customers.
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets
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