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I subscribeThe greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
Reversing the decline in creative communications effectiveness
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
For global/regional marketing and connection planning leaders
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
Meeting for global/regional media directors or similar
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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I subscribeWe are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard