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Content & Innovation
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Digital policyCreativityBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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Content marketingCreativityMedia InnovationNew Media OpportunitiesDigital transformationReasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Read more about "Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023"Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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CreativityRe-finding our marketing mojo
Read more about "Re-finding our marketing mojo"Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
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CreativityBrand reputationAdvertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Read more about "Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
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CreativitySpotlight: Clients & Creativity
Read more about "Spotlight: Clients & Creativity"Reversing the decline in creative communications effectiveness
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Self-regulationCreativityClients and Creativity
Read more about "Clients and Creativity"With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safetyCreativityGamingMedia InnovationNew Media OpportunitiesDigital transformationMarketing technologyMarketing technologyMedia Forum Meeting Overview – Media in the Metaverse (18th May 2022)
Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
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Content marketingCreativityMarketing effectivenessCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
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GamingSpotlight: Marketing in the Metaverse
Read more about "Spotlight: Marketing in the Metaverse"As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…
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Content marketingCreativityBrand reputationReversing the decline in advertising effectiveness
Read more about "Reversing the decline in advertising effectiveness"To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…
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ChannelsGamingIntegrated marketingDigital transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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