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I subscribeIn episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
Reversing the decline in creative communications effectiveness
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May…
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
Open to anyone with a stake in marketing and children
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
The International Knowledge Exchange provides an opportunity for the international media and advertising industries to share insights about the latest measurement innovations, initiatives and solutions in the US and European markets during twice-yearly programmed events.
Open to all GARM members
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.