Content & Innovation

Content & Innovation

1. 
   Opinions

   2 August 2021
   Creativity

   A look back at Cannes 2021

   WFA

   Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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2. 
   OpinionsEvent reports

   15 July 2021
   Creativity

   Innovation at Cannes

   Natasha Chetiyawardana

   Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

   Read more about "Innovation at Cannes"
3. 
   Opinions

   7 July 2021
   InfluencersContent marketingCreativityGaming

   Accelerated sponsorship

   Ian Malcolm

   Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

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4. 
   Opinions

   15 December 2020
   Creativity

   My favourite campaign of 2020…

   WFA

   Six industry leaders highlight the work that has impressed them most this year.

   Read more about "My favourite campaign of 2020…"
5. 
   Opinions

   2 December 2020
   Creativity

   The work that inspired in 2020

   WFA

   We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

   Read more about "The work that inspired in 2020"
6. 
   Opinions

   30 November 2020
   CreativityBrand purpose

   My favourite campaign of 2020...

   WFA

   Six industry leaders highlight the work that has impressed them in this strangest of years.

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7. 
   Opinions

   30 July 2020
   Diversity & InclusionCreativity

   The big questions this year, answered by LIONS Live

   Cannes Lions

   In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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8. 
   Videos & webinars

   26 June 2020
   ProductionCreativityMarketing procurement

   Webinar: An introduction to the offshore market for creative production

   WFA

   This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…

   Read more about "Webinar: An introduction to the offshore market for creative production"
9. 
   Videos & webinars

   2 April 2020
   ChannelsProductionCreativityConsumer insightMarketing effectiveness

   Webinar: How advertising lost sight of creativity and what to do about it

   WFA

   System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…

   Read more about "Webinar: How advertising lost sight of creativity and what to do about it"
10. 
    Benchmarks & surveys

    9 March 2020
    Agency evaluation & performanceAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
11. 
    Videos & webinars

    10 December 2019
    ChannelsGaming

    Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming

    WFA, 2CV

    During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…

    Read more about "Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming"
12. 
    Benchmarks & surveys

    12 November 2019
    VoiceOrganisation & structure

    Voice and audio branding strategy

    WFA

    This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…

    Read more about "Voice and audio branding strategy"