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Content & Innovation
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CreativityAISustainabilityWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Diversity & InclusionCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Agency remuneration & contractsCreativityMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityAICMO Forum, London (October 2024)
Read more about "CMO Forum, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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CreativityAI
Knowledge spotlight: AI-augmented skills
Read more about "Knowledge spotlight: AI-augmented skills"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Meta’s vision for AI
Read more about "Knowledge Spotlight: Meta’s vision for AI"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
Knowledge Spotlight: Creative perspectives for advertising on Meta platforms
Read more about "Knowledge Spotlight: Creative perspectives for advertising on Meta platforms"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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InfluencersCreativityInfluencersMarketing technologyMarketing operationsMarketing technologyMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AI (Artificial Intelligence)CreativityAI
Knowledge Spotlight: Supercharging creativity
Read more about "Knowledge Spotlight: Supercharging creativity"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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For senior European public/government affairs professionals and national advertiser associations
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Discover the Future of Cross-Media Measurement
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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Setting standards that effectively protect minors in digital environments
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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