Content & Innovation
Content & Innovation
A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
My favourite campaign of 2020…
Six industry leaders highlight the work that has impressed them most this year.
The work that inspired in 2020
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.
Diversity & InclusionCreativity
The big questions this year, answered by LIONS Live
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
ChannelsProductionCreativityConsumer insightMarketing effectiveness
Webinar: How advertising lost sight of creativity and what to do about it
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
Agency evaluation & performanceAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…
VoiceOrganisation & structure
Voice and audio branding strategy
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
WFA is the only organisation representing and connecting global marketers
WFA is the only global organisation representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. WFA champions responsible and effective marketing communications.
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