Content & Innovation

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Content & Innovation

  1.    Spotlight: Marketing in the Metaverse
    Gaming

    Spotlight: Marketing in the Metaverse

    As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new…

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  2.    Reversing the decline in advertising effectiveness
    Content marketingCreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

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  3.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  4.    The butterfly effect of global marketing transformation
    Creativity

    The butterfly effect of global marketing transformation

    The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

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  5.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"
  6.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

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  7.    A look back at Cannes 2021
    Creativity

    A look back at Cannes 2021

    Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…

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  8.    Innovation at Cannes
    Creativity

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…

    Read more about "Innovation at Cannes"
  9.    Accelerated sponsorship
    InfluencersContent marketingCreativityGaming

    Accelerated sponsorship

    Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…

    Read more about "Accelerated sponsorship"
  10.    My favourite campaign of 2020…
    Creativity

    My favourite campaign of 2020…

    Six industry leaders highlight the work that has impressed them most this year.

    Read more about "My favourite campaign of 2020…"
  11.    The work that inspired in 2020
    Creativity

    The work that inspired in 2020

    We asked the WFA Global Marketer of the Year jury  what work had stood out for them this…

    Read more about "The work that inspired in 2020"
  12.    My favourite campaign of 2020...
    CreativityBrand purpose

    My favourite campaign of 2020...

    Six industry leaders highlight the work that has impressed them in this strangest of years.

    Read more about "My favourite campaign of 2020..."

Upcoming events

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  1. Join us on 24 January (10am New York | 3pm London) for a webinar about diversity and representation in media.

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  2. DSA/DMA Task Force

    25 Jan 2022

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU Digital Services Act and Digital Markets Act.

    More information Register for this meeting

  3. Join System1’s Chief Innovation Officer, Orlando Wood, as he shares insights from his latest book, Look out, published by the IPA.

    More information Register for this meeting

  4. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

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You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard

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