LVMH, L’Oréal - Beauty industry rallies to produce hand sanitiser

LVMH, L’Oréal - Beauty industry rallies to produce hand sanitiser

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More than a pretty face

Article details

  • Author:WFA

    WFA

Case studies
26 March 2020

Luxury giant LVMH will use its perfume production lines to start making hand sanitiser to protect people against the coronavirus outbreak. The luxury goods maker says it wants to help tackle a nationwide shortage of the anti-viral products across France. “These gels will be delivered free of charge to the health authorities," LVMH announced. Cosmetic giant L'Oréal announced similar actions.

Brand owner(s): LVMH, L’Oréal

Market: France

Source: BBCCosmetics Business

Article details

  • Author:WFA

    WFA

Case studies
26 March 2020