Keeping media on the air
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The French association have launched a COVID-19 action plan and opened up their services to all brands, whether they are members of the association or not. This includes providing remote access to their Brand Academy training courses. They also launched alongside SNPTV (TV sales houses) and AACC (agencies) a TV ad that aired on French TV networks from April 7, thanking brands who’ve maintained the presence of their ads during the Covid-19 crisis, and in turn have supported local media. The initiative aims to remind the French public of the importance of advertising for information and entertainment to remain accessible to all.