adidas - Representing the #HOMETEAM

adidas Singapore are enlisting local athletes and content creators to motivate the community to stay healthy during lockdown. The free virtual experiences include lunchtime jams with local artists, DJ livestreams, mindfulness sessions, nutrition tips and workout streams. These can be accessed through adidas’ mobile apps, where adidas has made their premium content free for three months.

Brand: adidas

Market: Singapore

Source: Marketing in Asia