In the ever-evolving world of content production, the spotlight is on inclusive on-camera and behind-the scenes representation, safety and belonging. This new guide builds on WFA’s Guide to Potential Areas for Bias in the Creative Process, taking a deep dive into the pre-production, production and post-production steps.
Unlocking Creativity explores how brands can align production practices with the diverse tapestry of society to foster a creative environment that inspires innovation and highlights the benefits of inclusive content creation.
New WFA reseach on how brands embed DEI practices across their productions shows that only one in three brands have been proactively incorporating DEI into their advertising production for the past 1-5 years, and almost a quarter of have only started to consider it in 2024.
This new production guide is for those just starting their DEI journey or the seasoned brand marketers seeking to identify proven ways to leave a legacy of positive societal and business impact.
Our hope is that this guide helps brands and agencies optimise production processes while putting diversity, equity and inclusion centre stage.
Get your copy of the guide below.
brands have been proactively incorporating DEI into their advertising production for the past 1-5 years, and almost 1 in 4 have only started to consider it in 2024.
of brands are struggling to identify diverse suppliers
brands always make sure their casting specs clearly require a diverse range of actors
say they are always aware of how their production partners recruit, support and develop diverse talent.
For more information or questions, please contact Camelia Cristache at c.cristache@wfanet.org