Overview of the Sourcing Forum held remotely on October 21, 2021.
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Automation and digital investments can bring powerful resources for global marketing sourcing teams willing to operate more efficiently and drive their business forward. But how to select the right tech when there are so many around? How to balance what we want, what we need and what we can afford? How to integrate new tools with existing ones across brands and markets? How to manage the perceptions of marketing counterparts or agencies? How many tools do we need and what’s next?
This session gave 28 WFA peers the chance to come together to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule
WFA members can download the meeting overview here.