Benchmark on digital insight and innovation generation
Marketing Organisation & Strategy
1 minute read
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
Article details
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WFA
Benchmarks & surveys
26 August 2015
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Article details
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WFA
Benchmarks & surveys
26 August 2015
