All eyes on programmatic in Norway

As a follow-up to their event in June, the Norwegian Association of Advertisers (ANFO) held another ADTECH: Programmatisk conference on 25 October in Oslo.

Gathering over 200 professionals, the event was designed to help advertisers and the industry at large understand programmatic buying and update them on recent developments.

Programmatic is a hot topic in Norway and is high on the agenda of ANFO. For this edition of ADTECH: Programmatisk, the focus was on two specific industry challenges: transparency and ad fraud.

Julian Moore, Senior Managing Director at K2 Intelligence, gave a presentation on the ANA/K2 media transparency report while Shailin Dhar, an independent consultant who co-wrote WFA's ad fraud compendium, spoke about the current state of ad fraud and how advertisers can cope.

For more information, visit the event page or contact ANFO.