Spanish advertisers celebrate advertising effectiveness

The Spanish Association of Advertisers (AEA) held the 18th Advertising Effectiveness Awards on 27 October in Madrid.

This year's Effectiveness Grand Prix went to the Spanish Lottery and agency Leo Burnett for their award-winning animated short film "Justino". They also won the Gold for Effectiveness in Commercial Communication.

Other winners include McCann Spain as Creative Agency of the Year, Arena Media as Media Agency of the Year, McDonald's in the special category Brand Social Responsibility for "McHappy Day", and Vodafone in Media Effectiveness and the special category Innovative Strategy for "Vodafone One".

For more information, visit the event website or contact AEA.