Denmark rewards 'true' advertising

Hundreds of professionals from the Danish ad industry gathered in Copenhagen for the True Award organised by the Danish Advertisers Association (DAF) in October.

The annual awards recognise Denmark's best commercials, campaigns and interactive productions. This year's winners were determined by a jury of eleven industry experts, with Christian Bévort, Founder and Executive Producer of Moland Film, as the jury chairman and Otto B. Christiansen, DAF's Director General, as the jury vice chairman.

Travel website Momondo was named Advertiser of the Year and bagged Campaign of the Year and Best Digital Campaign for "The DNA Journey". You can find the full list of winners here.

This year's edition of the True Award introduced True Talent, an award that celebrates great industry talent when it comes to developing and realising advertising ideas and production, as well as creative execution. Daniel Kragh-Jacobsen, a young Danish director, is the award's first winner for his mastery of short- and long-form branded content.

For more information, visit the event website or contact DAF.