Argentina rewards best TV and online ads

The Advertisers’ Association of Argentina (CAA) held the 14^th edition of the Good Ads Awards (Premios Buenos Anuncios) in Buenos Aires, which recognise brands and creative and media agencies who have demonstrated excellence and effectiveness in their advertising campaigns.

Considered as "the voice of consumers", the selection of winners of the Good Ads Award was determined by an online survey where consumers voted for their favourite TV ad campaigns. CAA also introduced a new award category for digital ads where the winners were identified through the YouTube Ads Leaderboard ranking.

The big winner was Argentine brewery Cervecería y Maltería Quilmes, who shared the Platinum award for their TV campaign “Hombre Común y Corrientes” (Common Man and Currents) with agencies Madre and Zenith. Kimberly-Clark, along with agencies Camilo Ad Hoc Productions and Mindshare, won the first Gold award for digital for their online campaign for Huggies Diapers, “Natural Care para Ellas y Ellos” (Natural Care for Girls and Boys).

You can find the full list of winners here.

For more information, visit the event page or contact CAA.