Portugal celebrates marketing effectiveness

Portugal's industry leaders from the brand, media and agency side gathered in Lisbon for the 13th edition of the annual Communication Effectiveness Awards (Prémios Eficácia da Comunicação) organised by the Association of Portuguese Advertisers (APAN).

The awards reward the most effective marketing campaigns of the year in various sectors. This year, APAN's jury chose a record of 97 finalist cases out of the 114 submitted cases due to the quality of the campaigns.

The big winners in the 15 categories were McDonald's, having won three Gold awards in three different categories, including Creative Use of Media, and Unilever, who bagged two Gold awards. Other winners include Vodafone, Group Bel and TAP Portugal.

You can find the full list of winners here.

For more information, visit the event website or please contact APAN.